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One-On-One Executive Coaching
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What is coaching ?
Professional Coaching is an ongoing partnership that helps clients produce fulfilling results in their personal and professional lives. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life. (Source: International Coaching Federation)
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How do the one-on-one sessions work?
Sessions are conducted by phone and typically last one hour. It is recommended (but not required) that you be near a computer with access to the Internet during your session.
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What is expected of me between sessions?
Each session ends with a set of follow-up tasks for you to complete, which put in practice the concepts covered during the session.
By completing these tasks, you not are not merely 'doing your homework.' You are marketing your business at the same time. Consequently, many clients see a return on their investment in this program within the first few weeks.
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What resources can I take advantage of between sessions?
As a One-On-One Executive Coaching client, you are entitled to unlimited email consultations during the week between sessions.
In addition, clients have access to written materials and online resources included with the program.
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What is covered during the initial 8-week program?
Although programs will vary based on each client's individual needs, below is a sample 8-week One-On-One Executive Coaching program:
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Week One: The Nuts and Bolts
- Understanding the 18 characteristics of Guerrilla Marketing
- 12 key questions for assessing your business
- Overcoming the roadblocks to success
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Week Two: Plotting The Course, Part I
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The 16 Guerrilla Marketing Competencies
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Marketing with strengths and improving upon weaknesses
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Week Three: Planning Your Attack
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Defining your Target Audience
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Clarifying your benefits
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Refining your marketing message
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Week Four: Choosing Your Weapons
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So many to choose from: The "100" Guerrilla Marketing Weapons
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Pick 10, lock & load
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Week Five: The Seven Sentence Marketing Plan
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Summing up your plan in seven sentences
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Week Six: Plotting The Course, Part II
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Creating a Marketing Calendar
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The Guerrilla Marketing Competencies, four weeks later
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Week Seven: Turning Up The Heat
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Fusion Marketing
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Online Marketing
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Week Eight: Making It Last
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Following up
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Staying the course
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Keeping your focus
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What resources are available to me after the 8-week program?
After the initial eight weeks, you may continue the One-On-One Executive Coaching program with additional modules. These modules will vary based on your individual needs, however below is a sample follow-up program:
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Module 2 (weeks 9-12): Maintaining and improving your attack
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Module 3 (weeks 13-16): Follow-up, Focus, and Measurement
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Module 4 (weeks 17-20): Additional Strategies and Alternate Approaches
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Module 5 (weeks 21-24): Improving Effectiveness
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Module 6 (weeks 24-26): Automation, Monitoring, and Further Coaching
Bear in mind that as a One-On-One Executive Coaching client, your program will be tailored to meet your individual needs, and will not necessarily follow the exact formula outlined above. Back to top
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What payment options are available?
The initial 8-week program costs $1,190.00. The entire amount may be paid by check, money order, or credit card. You may pay the entire amount up-front, or split it into two installments.
Additional modules may be paid for on a monthly basis at a cost of $595.00 per month.
26-week and 52-week contracts are also available at substantial discounts. Please inquire for details.
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