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Group Coaching
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What is coaching ?
Professional Coaching is an ongoing partnership that helps clients produce fulfilling results in their personal and professional lives. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life. (Source: International Coaching Federation)
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How do the group sessions work?
Group coaching sessions typically last one hour and are held via conference phone calls on a weekly basis. To maximize participation and personal attention, no more than twelve participants are admitted to a Group Coaching class.
We use a bridge line that works similar to a conference call. You will be provided with the bridge number to call and a password that admits you to the call. The call may be long distance, charged at your normal domestic long distance rates.
It is recommended (but not required) that you be near a computer with access to the Internet during each session.
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Other than the reduced fee, what are the advantages of Group Coaching?
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What is expected of me between sessions?
Each session ends with a set of follow-up tasks for you to complete, which put in practice the concepts covered during the session.
By completing these tasks, you not are not merely 'doing your homework.' You are marketing your business at the same time. Consequently, many participants see a return on their investment in this program within the first few weeks. Back to top
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What resources can I take advantage of between sessions?
Group coaching participants are subscribed to an exclusive group email list, enabling everyone to exchange ideas and brainstorm together via email between sessions.
These email exchanges are monitored by Avi Frier, who provides ideas, solutions and guidance along the way.
In addition, coaching participants have access to written materials and online resources included with the program. Back to top
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What if I miss a session?
All sessions are recorded and available to participants.
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What is the typical format of each session?
Each session begins with check-ins. Participants report on the past week's achievements and successes, and identify any areas in which they need assistance.
Next, the coach conducts a group discussion on the week's topic. Role playing, challenge questions, and case studies typify each discussion.
The discussion ends with a follow-up task to be completed by each participant in the coming week.
Finally, each participant reports on their take-away's for the week, including the ideas discussed during the session that they found most compelling or helpful. Back to top
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What is covered during the initial 8-week program?
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Week One: The Nuts and Bolts
- Understanding the 18 characteristics of Guerrilla Marketing
- 12 key questions for assessing your business
- Overcoming the roadblocks to success
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Week Two: Plotting The Course, Part I
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The 16 Guerrilla Marketing Competencies
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Marketing with strengths and improving upon weaknesses
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Week Three: Planning Your Attack
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Defining your Target Audience
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Clarifying your benefits
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Refining your marketing message
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Week Four: Choosing Your Weapons
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So many to choose from: 180 Guerrilla Marketing Weapons
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Pick 10, lock & load
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Week Five: The Seven Sentence Marketing Plan
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Summing up your plan in seven sentences
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Week Six: Plotting The Course, Part II
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Creating a Marketing Calendar
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The Guerrilla Marketing Competencies, four weeks later
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Week Seven: Turning Up The Heat
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Fusion Marketing
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Online Marketing
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Week Eight: Making It Last
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Following up
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Staying the course
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Keeping your focus
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What resources are available to me after the 8-week program?
After the initial eight weeks, you continue to have full use of the group email list to keep in touch with your fellow participants.
In addition, follow-up coaching programs are available, based on the wants and needs of the group. You may also wish to try some One-On-One Executive Coaching, to help you maintain your campaign and further sharpen your focus. Back to top
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What payment options are available?
The initial 8-week program costs $499.00. The entire amount may be paid by check, money order, or credit card.
Follow-up group coaching sessions, if offered may be paid for on a monthly basis at a cost of $199.00 per month.
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