Guerrilla Marketing is marketing geared primarily toward small businesses, independent sales reps, professional practices, and other businesses with limited marketing budgets (although larger corporations have been dabbling in it as well lately!).
Below is an outline of the differences between Traditional Marketing and Guerrilla Marketing:
Traditional Marketing |
Guerrilla Marketing |
| Traditional Marketing requires that you invest money in the marketing process. |
Guerrilla Marketing places its emphasis on your investment of time, energy, and imagination. |
| Traditional Marketing often uses 'trial and error' (a euphemism for 'guesswork') |
Guerrilla Marketing uses the science
of psychology, actual laws of human behavior. |
| Traditional Marketing measures results based on traffic, responses, and/or gross sales. |
Guerrilla Marketing measures results based on one thing and one thing only: profits. |
| Traditional Marketing is oriented to companies with seemingly limitless bank accounts. |
Guerrilla Marketing is geared to small business. |
| Traditional Marketing is geared toward getting customers in the door, but seldom addresses what to do after they have made a purchase. |
Guerrilla Marketing emphasizes a fervent devotion to customer follow-up. |
| Traditional Marketing tends to intimidate small business owners. |
Guerrilla Marketing removes the mystique from the entire marketing process and
clarifies it. |
| Traditional Marketing focuses on competing with other businesses |
Guerrilla Marketing preaches the gospel of cooperation, urging you to help others and let
them help you. |
| Traditional Marketing focuses on making the sale. |
Guerrilla Marketing focuses on forging long-term relationships. |
| Traditional Marketing often singles out individual marketing tactics to comprise an entire campaign. |
Guerrilla Marketing teaches the use of marketing
combinations. |
| Traditional Marketing encourages you to advertise. |
Guerrilla Marketing provides you with 100 different marketing weapons; advertising is
only one of them. |
| Traditional Marketing sets the goal of growing large and diversifying. |
Guerrilla Marketing teaches you to grow profitably,
and then maintain their focus (not an easy thing to do). |
| Traditional Marketing aims messages at large groups. |
Guerrilla Marketing is aimed at individuals and small groups. |
| Traditional Marketing tends to look at the big picture while ignoring details often not thought of as "marketing". |
Guerrilla Marketing focuses on both the big picture and the "little things", embracing even such
details as how your telephone is answered. |
| Traditional Marketing strives to help you grow linearly by adding new customers. |
Guerrilla Marketing helps you grow geometrically by enlarging the size of each transaction,
generating more repeat sales, leaning upon the enormous referral
power of customers, and adding new customers. |
| Traditional Marketing looks for ways to help your business get more. |
Guerrilla Marketing asks that you think of what a business can give – in the
way of free information to help customers and prospects. |
| Traditional Marketing is "Me" oriented, talking about a business. |
Guerrilla Marketing is "You" oriented, and talks about the prospect. |
| People go to school for years to learn Traditional Marketing. |
You can be a Guerrilla Marketer in just a few weeks with the Hollywood Marketing Coach. Click here to learn how! |
